VERSACE ADONIS

Versace Adonis is a concept fragrance I developed for a fragrance course at the Savannah College of Art and Design. Collaborating closely with a photographer and model, I aimed to capture the bold, captivating essence of this hypothetical men’s scent—designed as a striking complement to the iconic Versace Eros fragrance.

For this project, I directed both the styling and concept design, weaving a visual narrative that brought Versace Adonis to life. My final deliverables included a statement of inspiration, a curated assortment plan, detailed primary and secondary packaging designs, fragrance direction, as well as distribution and marketing strategies.

In addition, I crafted a fragrance diary documenting my exploration and hands-on experience with the complex facets and notes that define the fragrance industry, deepening my understanding of scent creation and storytelling.