GUCCI INTRIGUE

Gucci Intrigue is a fashion film concept I brought to life for the Visual Narrative course at the Savannah College of Art and Design. Centered around a fictional home diffuser line with three evocative fragrances—Cyprino, Flos, and Mare—the project offered a unique blend of storytelling, design, and luxury branding.

Collaborating closely with two fellow Luxury & Fashion Management graduate students and an expert cinematography team, I played a pivotal role across all stages: from preproduction to postproduction. As producer, I shaped the fashion direction and styling to reflect the brand’s sophisticated identity, developed the story concept, and designed the labels and packaging. I also crafted the set design to create an immersive visual experience.

To extend the brand’s reach, I partnered with a photographer to produce striking visual content tailored for marketing the reed diffuser line. This project was a dynamic exploration of how narrative, aesthetics, and product design converge in luxury branding.