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Anthropologie Men's Shop

ANTHROPOLOGIE MEN’S SHOP

The Anthropologie Men’s Shop is a visionary concept brought to life as part of my M.A. Final Project at the Savannah College of Art and Design. Imagined as a bold new chapter for the Anthropologie brand, this project makes the case for a men’s launch through a blend of trend research, strategic insight, and imaginative storytelling. The journey culminated in a 134-page process book, a dynamic 30-minute presentation, and an original fashion film—each element crafted to immerse the audience in the world of Anthropologie Men. Presented to the Luxury & Fashion Management panel, the project was met with enthusiasm and strong reception.

Anthropologie Men’s Shop Processbook