DOLCE & GABBANA X BISOL

This project was for my Fashion Promotion course at the Savannah College of Art & Design. My group and I created a hypothetical brand line extension which included the collaboration between Bisol and Dolce & Gabbana. Our efforts were to enhance Bisol's brand image and increase brand awareness as an Italian prosecco company. This was done through luxury marketing enhancements that would appeal to the U.S. emerging market.

In addition to the production of this project, I directed the men's styling for the photo shoot and video commercial. I also assisted in the assembly of the prosecco bottle. On the day of our commercial and photo shoot, I acted as talent in the commercial while working on set design. In the end, my group and I were able to package our project as an integrated marketing communications plan.