VERSACE ADONIS

Versace Adonis is a concept in which I created for my fragrance class I took at the Savannah College of Art & Design. For this project, I collaborated cross functionally with a photographer and model to capture the true essence of Versace Adonis. This is a hypothetical men's fragrance I designed to accompany the existing Eros fragrance. In this production, I directed the styling and concept design for this project. Towards the end of the quarter, my final project consisted of a statement of inspiration, an assortment plan, details for primary and secondary packaging, fragrance direction, distribution plan, and marketing plan. In addition to Adonis, I also designed a fragrance diary which journals my exploration and hands-on experience with facets and notes used throughout the fragrance industry.